New Scan/Scan Results

AX Score Report

Overall Readiness

63/ 100

Needs Improvement

Target Storewww.cultbeauty.co.ukCustom

ScannedApr 5, 2026

Category Breakdown

Weighted out of 100 points

Structured Output

Weight: 35%

57/ 100

No Barriers

Weight: 25%

83/ 100

Standard Protocols

Weight: 15%

0/ 100

Data Integrity

Weight: 15%

100/ 100

Policy Clarity

Weight: 10%

75/ 100

Top Action Areas

Address these issues first to improve your score.

Standard Protocols

Critical Issue

Standard protocols enable programmatic transactions

+0 pts potential

Structured Output

Moderate Impact

81% of AI-cited pages have schema markup

+0 pts potential

Policy Clarity

Moderate Impact

Agents need policies to complete purchases

+0 pts potential

Technical Findings

Raw data and evidence gathered across 16 checks.

10 Failed

10 Passed

Structured Output

JSON-LD schema.org on product pages

Score2/7

JSON-LD Presence

Passed

Product schema found on sampled pages

/p/elizabeth-arden-eight-hour-cream-skin-protectant-50ml/10026014/: Product, BreadcrumbList (10/10)/p/alpha-h-essential-hydration-cream-50ml/10243540/: ProductGroup, BreadcrumbList (5/10)/p/philip-kingsley-pure-blonde-silver-brightening-daily-shampoo-250ml/10302037/: Product, BreadcrumbList (10/10)/p/philip-kingsley-nourish-and-shine-jet-set/10302652/: Product, BreadcrumbList (10/10)/p/philip-kingsley-body-building-conditioner-200ml/10302678/: ProductGroup, BreadcrumbList (5/10)

Product Fields

Failed

Product schema has 4/7 target fields -- add more for better agent understanding

/p/elizabeth-arden-eight-hour-cream-skin-protectant-50ml/10026014/: 6/7 fields (name, description, image, price, priceCurrency, availability)

/p/alpha-h-essential-hydration-cream-50ml/10243540/: 0/7 fields (none)

/p/philip-kingsley-pure-blonde-silver-brightening-daily-shampoo-250ml/10302037/: 6/7 fields (name, description, image, price, priceCurrency, availability)

/p/philip-kingsley-nourish-and-shine-jet-set/10302652/: 6/7 fields (name, description, image, price, priceCurrency, availability)

/p/philip-kingsley-body-building-conditioner-200ml/10302678/: 0/7 fields (none)

Product Identifiers

Failed

SKU only -- add GTIN/UPC for Google Shopping and AI agent matching

/p/elizabeth-arden-eight-hour-cream-skin-protectant-50ml/10026014/: SKU/p/alpha-h-essential-hydration-cream-50ml/10243540/: no identifiers/p/philip-kingsley-pure-blonde-silver-brightening-daily-shampoo-250ml/10302037/: SKU/p/philip-kingsley-nourish-and-shine-jet-set/10302652/: SKU/p/philip-kingsley-body-building-conditioner-200ml/10302678/: no identifiers

Review Data

Failed

Rating data present but missing reviewCount

/p/elizabeth-arden-eight-hour-cream-skin-protectant-50ml/10026014/: rating + reviewCount/p/alpha-h-essential-hydration-cream-50ml/10243540/: no review data/p/philip-kingsley-pure-blonde-silver-brightening-daily-shampoo-250ml/10302037/: rating + reviewCount/p/philip-kingsley-nourish-and-shine-jet-set/10302652/: rating + reviewCount/p/philip-kingsley-body-building-conditioner-200ml/10302678/: no review data

Feed Enrichment

Failed

Basic product data with 2/6 enrichment signals -- add structured specs, FAQs, or reviews

/p/elizabeth-arden-eight-hour-cream-skin-protectant-50ml/10026014/: 3/6 signals (additionalProperty, aggregateRating, offerDetails)

/p/alpha-h-essential-hydration-cream-50ml/10243540/: 0/6 signals (none)

/p/philip-kingsley-pure-blonde-silver-brightening-daily-shampoo-250ml/10302037/: 3/6 signals (additionalProperty, aggregateRating, offerDetails)

/p/philip-kingsley-nourish-and-shine-jet-set/10302652/: 3/6 signals (additionalProperty, aggregateRating, offerDetails)/p/philip-kingsley-body-building-conditioner-200ml/10302678/: 0/6 signals (none)

Organization Entity

Passed

Organization schema with name, URL, and logo

Found Organization: name=true, url=true, logo=true

Product Feed

Failed

No public product feed or API detected

Checked: /products.json, /feed/*.xml, WooCommerce API — none accessible

No Barriers

Accessibility for AI crawlers

Score5/6

AI Bot Access

Passed

All AI bots allowed

Live-query: 3/3 allowed (ChatGPT-User, Claude-SearchBot, PerplexityBot)Search: 4/4 allowed (OAI-SearchBot, Google-Extended, Applebot-Extended, Amazonbot)Training: 5/5 allowed (GPTBot, ClaudeBot, Meta-ExternalAgent, Bytespider, CCBot)

SSR Detection

Passed

Product pages are server-side rendered with full content

/p/elizabeth-arden-eight-hour-cream-skin-protectant-50ml/10026014/: full SSR (10/10)/p/alpha-h-essential-hydration-cream-50ml/10243540/: full SSR (10/10)/p/philip-kingsley-pure-blonde-silver-brightening-daily-shampoo-250ml/10302037/: full SSR (10/10)/p/philip-kingsley-nourish-and-shine-jet-set/10302652/: full SSR (10/10)/p/philip-kingsley-body-building-conditioner-200ml/10302678/: full SSR (10/10)

Sitemap

Failed

No sitemap.xml found

GET /sitemap.xml returned 403

Response Time

Passed

Fast TTFB: 378ms median

/p/elizabeth-arden-eight-hour-cream-skin-protectant-50ml/10026014/: 176ms (205ms, 146ms)/p/alpha-h-essential-hydration-cream-50ml/10243540/: 395ms (508ms, 282ms)/p/philip-kingsley-pure-blonde-silver-brightening-daily-shampoo-250ml/10302037/: 415ms (549ms, 280ms)/p/philip-kingsley-nourish-and-shine-jet-set/10302652/: 378ms (625ms, 131ms)/p/philip-kingsley-body-building-conditioner-200ml/10302678/: 248ms (206ms, 289ms)

llms.txt

Passed

llms.txt present — AI agents can understand site structure

1231 bytes65 lines

Geo-Redirect

Passed

No geo-redirect detected from scanner location

Requested: https://www.cultbeauty.co.ukResponse URL: https://www.cultbeauty.co.uk/

Standard Protocols

UCP and WebMCP support

Score0/3

UCP Manifest

Failed

No UCP manifest at /.well-known/ucp

HTTP 404

UCP Capabilities

Failed

No UCP manifest -- capabilities unavailable

WebMCP Discovery

Failed

No WebMCP discovery signals found

Checked HTML for link/meta/script WebMCP references

Data Integrity

Price accuracy, no scarcity theater

Score2/2

Scarcity Detection

Passed

No artificial scarcity language detected

/p/elizabeth-arden-eight-hour-cream-skin-protectant-50ml/10026014/: clean/p/alpha-h-essential-hydration-cream-50ml/10243540/: clean/p/philip-kingsley-pure-blonde-silver-brightening-daily-shampoo-250ml/10302037/: clean/p/philip-kingsley-nourish-and-shine-jet-set/10302652/: clean/p/philip-kingsley-body-building-conditioner-200ml/10302678/: clean

Price Consistency

Passed

Prices consistent across structured data sources

/p/elizabeth-arden-eight-hour-cream-skin-protectant-50ml/10026014/: JSON-LD: 23.25 (single source)/p/alpha-h-essential-hydration-cream-50ml/10243540/: N/A (no JSON-LD price)/p/philip-kingsley-pure-blonde-silver-brightening-daily-shampoo-250ml/10302037/: JSON-LD: 21.0 (single source)/p/philip-kingsley-nourish-and-shine-jet-set/10302652/: JSON-LD: 27.0 (single source)/p/philip-kingsley-body-building-conditioner-200ml/10302678/: N/A (no JSON-LD price)

Policy Clarity

Returns and shipping policies

Score1/2

Returns Policy

Passed

Clear return policy: 14 day window with 3 terms

/terms-and-conditions: 14 day window, terms: original packaging, refund, exchange

Shipping Info

Failed

Shipping page exists but missing shipping cost

/terms-and-conditions: Overnight

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