AX Score Report
Category Breakdown
Weighted out of 100 pointsStructured Output
Weight: 35%No Barriers
Weight: 25%Standard Protocols
Weight: 15%Data Integrity
Weight: 15%Policy Clarity
Weight: 10%Top Action Areas
Address these issues first to improve your score.
Standard Protocols
Standard protocols enable programmatic transactions
Policy Clarity
Agents need policies to complete purchases
Structured Output
81% of AI-cited pages have schema markup
Technical Findings
Raw data and evidence gathered across 16 checks.
Structured Output
JSON-LD schema.org on product pages
Score3/7
Structured Output
JSON-LD schema.org on product pages
JSON-LD Presence
PassedProduct schema found on sampled pages
/products/express-hydration-body-lotion-normal-skin-40058081134600045.html: WebSite, Organization, BreadcrumbList, Product, HowTo (10/10)/products/nivea-men-cool-kick-body-lotion-250ml-60010510008140045.html: WebSite, Organization, BreadcrumbList (5/10)/products/rich-nourishing-body-lotion-dry-skin-40059004408910045.html: WebSite, Organization, BreadcrumbList, Product, HowTo (10/10)/products/nivea-rich-nourishing-body-lotion-dry-skin-625ml-40060000288970045.html: WebSite, Organization, BreadcrumbList, Product, HowTo (10/10)/products/rich-nourishing-body-lotion-dry-skin-40058082460140045.html: WebSite, Organization, BreadcrumbList, Product, HowTo (10/10)Product Fields
FailedProduct schema has 3/7 target fields -- add more for better agent understanding
/products/express-hydration-body-lotion-normal-skin-40058081134600045.html: 4/7 fields (name, description, image, brand)/products/nivea-men-cool-kick-body-lotion-250ml-60010510008140045.html: 0/7 fields (none)/products/rich-nourishing-body-lotion-dry-skin-40059004408910045.html: 4/7 fields (name, description, image, brand)/products/nivea-rich-nourishing-body-lotion-dry-skin-625ml-40060000288970045.html: 4/7 fields (name, description, image, brand)/products/rich-nourishing-body-lotion-dry-skin-40058082460140045.html: 4/7 fields (name, description, image, brand)Product Identifiers
PassedGTIN/UPC identifiers found in product schema
/products/express-hydration-body-lotion-normal-skin-40058081134600045.html: GTIN, SKU/products/nivea-men-cool-kick-body-lotion-250ml-60010510008140045.html: no identifiers/products/rich-nourishing-body-lotion-dry-skin-40059004408910045.html: GTIN, SKU/products/nivea-rich-nourishing-body-lotion-dry-skin-625ml-40060000288970045.html: GTIN, SKU/products/rich-nourishing-body-lotion-dry-skin-40058082460140045.html: GTIN, SKUReview Data
PassedAggregateRating with reviewCount found -- agents can cite social proof
/products/express-hydration-body-lotion-normal-skin-40058081134600045.html: rating + reviewCount/products/nivea-men-cool-kick-body-lotion-250ml-60010510008140045.html: no review data/products/rich-nourishing-body-lotion-dry-skin-40059004408910045.html: rating + reviewCount/products/nivea-rich-nourishing-body-lotion-dry-skin-625ml-40060000288970045.html: rating + reviewCount/products/rich-nourishing-body-lotion-dry-skin-40058082460140045.html: rating + reviewCountFeed Enrichment
FailedMinimal product enrichment -- structured data lacks depth beyond core fields
/products/express-hydration-body-lotion-normal-skin-40058081134600045.html: 1/6 signals (FAQPage/HowTo)/products/nivea-men-cool-kick-body-lotion-250ml-60010510008140045.html: 0/6 signals (none)/products/rich-nourishing-body-lotion-dry-skin-40059004408910045.html: 1/6 signals (FAQPage/HowTo)/products/nivea-rich-nourishing-body-lotion-dry-skin-625ml-40060000288970045.html: 1/6 signals (FAQPage/HowTo)/products/rich-nourishing-body-lotion-dry-skin-40058082460140045.html: 1/6 signals (FAQPage/HowTo)Organization Entity
FailedOrganization schema present but missing name
Found Organization: name=false, url=true, logo=trueProduct Feed
FailedNo public product feed or API detected
Checked: /products.json, /feed/*.xml, WooCommerce API — none accessibleNo Barriers
Accessibility for AI crawlers
Score4/6
No Barriers
Accessibility for AI crawlers
AI Bot Access
PassedAll AI bots allowed
Live-query: 3/3 allowed (ChatGPT-User, Claude-SearchBot, PerplexityBot)Search: 4/4 allowed (OAI-SearchBot, Google-Extended, Applebot-Extended, Amazonbot)Training: 5/5 allowed (GPTBot, ClaudeBot, Meta-ExternalAgent, Bytespider, CCBot)SSR Detection
FailedSome product content available without JS, but incomplete
/products/express-hydration-body-lotion-normal-skin-40058081134600045.html: client-rendered (0/10)/products/nivea-men-cool-kick-body-lotion-250ml-60010510008140045.html: partial SSR (5/10)/products/rich-nourishing-body-lotion-dry-skin-40059004408910045.html: partial SSR (5/10)/products/nivea-rich-nourishing-body-lotion-dry-skin-625ml-40060000288970045.html: partial SSR (5/10)/products/rich-nourishing-body-lotion-dry-skin-40058082460140045.html: partial SSR (5/10)Sitemap
PassedSitemap with 107 URLs including product pages
107 URLs in sitemapProduct URLs detected in sitemapResponse Time
PassedFast TTFB: 494ms median
/products/express-hydration-body-lotion-normal-skin-40058081134600045.html: 505ms (603ms, 407ms)/products/nivea-men-cool-kick-body-lotion-250ml-60010510008140045.html: 443ms (335ms, 550ms)/products/rich-nourishing-body-lotion-dry-skin-40059004408910045.html: 453ms (628ms, 277ms)/products/nivea-rich-nourishing-body-lotion-dry-skin-625ml-40060000288970045.html: 1484ms (2646ms, 321ms)/products/rich-nourishing-body-lotion-dry-skin-40058082460140045.html: 494ms (626ms, 361ms)llms.txt
FailedNo llms.txt found
GET /llms.txt returned 404Geo-Redirect
PassedNo geo-redirect detected from scanner location
Requested: https://www.nivea.co.ukResponse URL: https://www.nivea.co.uk/Standard Protocols
UCP and WebMCP support
Score0/3
Standard Protocols
UCP and WebMCP support
UCP Manifest
FailedNo UCP manifest at /.well-known/ucp
HTTP 404UCP Capabilities
FailedNo UCP manifest -- capabilities unavailable
WebMCP Discovery
FailedNo WebMCP discovery signals found
Checked HTML for link/meta/script WebMCP referencesData Integrity
Price accuracy, no scarcity theater
Score1/1
Data Integrity
Price accuracy, no scarcity theater
Scarcity Detection
PassedNo artificial scarcity language detected
/products/express-hydration-body-lotion-normal-skin-40058081134600045.html: clean/products/nivea-men-cool-kick-body-lotion-250ml-60010510008140045.html: clean/products/rich-nourishing-body-lotion-dry-skin-40059004408910045.html: clean/products/nivea-rich-nourishing-body-lotion-dry-skin-625ml-40060000288970045.html: clean/products/rich-nourishing-body-lotion-dry-skin-40058082460140045.html: cleanPrice Consistency
No JSON-LD prices found -- check not applicable
/products/express-hydration-body-lotion-normal-skin-40058081134600045.html: N/A (no JSON-LD price)/products/nivea-men-cool-kick-body-lotion-250ml-60010510008140045.html: N/A (no JSON-LD price)/products/rich-nourishing-body-lotion-dry-skin-40059004408910045.html: N/A (no JSON-LD price)/products/nivea-rich-nourishing-body-lotion-dry-skin-625ml-40060000288970045.html: N/A (no JSON-LD price)/products/rich-nourishing-body-lotion-dry-skin-40058082460140045.html: N/A (no JSON-LD price)Policy Clarity
Returns and shipping policies
Score0/2
Policy Clarity
Returns and shipping policies
Returns Policy
FailedNo returns/refund policy page found
Checked: /returns, /refund-policy, /return-policy, /policies/refund-policy, /pages/returns, /terms, /terms-and-conditions, /terms-of-service, /warranty, /support/returns, /customer-services/returns, /customer-service/returns, /help/returnsShipping Info
FailedNo shipping information page found
Checked: /shipping, /delivery, /shipping-policy, /policies/shipping-policy, /pages/shipping, /terms, /terms-and-conditions, /delivery-information, /support/shipping, /customer-services/delivery-information, /customer-services/delivery, /customer-services/shipping, /customer-service/delivery, /help/delivery, /help/shippingReady to make your store AI-friendly?
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