New Scan/Scan Results

AX Score Report

Overall Readiness

44/ 100

Needs Improvement

Target Storewww.cerave.co.ukCustom

ScannedApr 5, 2026

Category Breakdown

Weighted out of 100 points

Structured Output

Weight: 35%

14/ 100

No Barriers

Weight: 25%

75/ 100

Standard Protocols

Weight: 15%

0/ 100

Data Integrity

Weight: 15%

100/ 100

Policy Clarity

Weight: 10%

50/ 100

Top Action Areas

Address these issues first to improve your score.

Standard Protocols

Critical Issue

Standard protocols enable programmatic transactions

+0 pts potential

Structured Output

High Impact

81% of AI-cited pages have schema markup

+0 pts potential

Policy Clarity

Moderate Impact

Agents need policies to complete purchases

+0 pts potential

Technical Findings

Raw data and evidence gathered across 16 checks.

14 Failed

5 Passed

Structured Output

JSON-LD schema.org on product pages

Score0/7

JSON-LD Presence

Failed

JSON-LD found but missing Product schema on some pages

/skincare/anti-ageing: BreadcrumbList, ItemList (5/10)/skincare/oily-skin: BreadcrumbList, ItemList (5/10)/ingredients/lactic-acid: BreadcrumbList, FAQPage (5/10)/skin-concerns-101/skincare-routines: BreadcrumbList (5/10)/skincare/cleansers/micellar-cleansing-water: BreadcrumbList, Product (10/10)

Product Fields

Failed

Product schema missing or has fewer than 3 target fields

/skincare/anti-ageing: 0/7 fields (none)/skincare/oily-skin: 0/7 fields (none)/ingredients/lactic-acid: 0/7 fields (none)/skin-concerns-101/skincare-routines: 0/7 fields (none)/skincare/cleansers/micellar-cleansing-water: 4/7 fields (name, description, image, brand)

Product Identifiers

Failed

No product identifiers (GTIN, SKU, MPN) in schema

/skincare/anti-ageing: no identifiers/skincare/oily-skin: no identifiers/ingredients/lactic-acid: no identifiers/skin-concerns-101/skincare-routines: no identifiers/skincare/cleansers/micellar-cleansing-water: MPN, SKU

Review Data

Failed

No review or rating data in schema

/skincare/anti-ageing: no review data/skincare/oily-skin: no review data/ingredients/lactic-acid: no review data/skin-concerns-101/skincare-routines: no review data/skincare/cleansers/micellar-cleansing-water: rating + reviewCount

Feed Enrichment

Failed

Minimal product enrichment -- structured data lacks depth beyond core fields

/skincare/anti-ageing: 0/6 signals (none)/skincare/oily-skin: 0/6 signals (none)/ingredients/lactic-acid: 1/6 signals (FAQPage/HowTo)/skin-concerns-101/skincare-routines: 0/6 signals (none)/skincare/cleansers/micellar-cleansing-water: 0/6 signals (none)

Organization Entity

Failed

Organization schema present but missing name

Found Organization: name=false, url=true, logo=true

Product Feed

Failed

No public product feed or API detected

Checked: /products.json, /feed/*.xml, WooCommerce API — none accessible

No Barriers

Accessibility for AI crawlers

Score4/6

AI Bot Access

Passed

All AI bots allowed

Live-query: 3/3 allowed (ChatGPT-User, Claude-SearchBot, PerplexityBot)Search: 4/4 allowed (OAI-SearchBot, Google-Extended, Applebot-Extended, Amazonbot)Training: 5/5 allowed (GPTBot, ClaudeBot, Meta-ExternalAgent, Bytespider, CCBot)

SSR Detection

Passed

Product pages are server-side rendered with full content

/skincare/anti-ageing: full SSR (10/10)/skincare/oily-skin: full SSR (10/10)/ingredients/lactic-acid: full SSR (10/10)/skin-concerns-101/skincare-routines: full SSR (10/10)/skincare/cleansers/micellar-cleansing-water: full SSR (10/10)

Sitemap

Failed

Sitemap exists with 168 URLs but no product pages found

168 URLs in sitemapNo product URLs detected in sitemap

Response Time

Passed

Fast TTFB: 746ms median

/skincare/anti-ageing: 1353ms (1692ms, 1013ms)/skincare/oily-skin: 1978ms (2142ms, 1814ms)/ingredients/lactic-acid: 637ms (1009ms, 264ms)/skin-concerns-101/skincare-routines: 603ms (850ms, 355ms)/skincare/cleansers/micellar-cleansing-water: 746ms (824ms, 667ms)

llms.txt

Failed

No llms.txt found

GET /llms.txt returned 404

Geo-Redirect

Passed

No geo-redirect detected from scanner location

Requested: https://www.cerave.co.ukResponse URL: https://www.cerave.co.uk/

Standard Protocols

UCP and WebMCP support

Score0/3

UCP Manifest

Failed

No UCP manifest at /.well-known/ucp

HTTP 404

UCP Capabilities

Failed

No UCP manifest -- capabilities unavailable

WebMCP Discovery

Failed

No WebMCP discovery signals found

Checked HTML for link/meta/script WebMCP references

Data Integrity

Price accuracy, no scarcity theater

Score1/1

Scarcity Detection

Passed

No artificial scarcity language detected

/skincare/anti-ageing: clean/skincare/oily-skin: clean/ingredients/lactic-acid: clean/skin-concerns-101/skincare-routines: clean/skincare/cleansers/micellar-cleansing-water: clean

N/A

Price Consistency

No JSON-LD prices found -- check not applicable

/skincare/anti-ageing: N/A (no JSON-LD price)/skincare/oily-skin: N/A (no JSON-LD price)/ingredients/lactic-acid: N/A (no JSON-LD price)/skin-concerns-101/skincare-routines: N/A (no JSON-LD price)/skincare/cleansers/micellar-cleansing-water: N/A (no JSON-LD price)

Policy Clarity

Returns and shipping policies

Score0/2

Returns Policy

Failed

Return policy page exists but missing clear terms

/terms-and-conditions: 30 day, 0 terms

Shipping Info

Failed

Shipping page exists but missing shipping cost

/terms-and-conditions: 30 days

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